Database Analysis
Relevante Media enables your company to “Release the Power of Your Data.” Turn your customer data into actionable information. Target your customers by who they are… where they live… and what they do. Discover where your customers really come from and combat your competition for your share of your primary market area. Relevante Media’s process will develop an integrated plan to invite your customers & their neighbors to build a relationship with you. Strengthen your customers’ loyalty and increase their purchase frequency. Know and own your market area!
Geographic Market Area Profiling (No Data)
Geographic profiling identifies the 1, 3 & 5 mile radii of your location & generates a Primary Geographic household count report which includes demographic information about your primary market area. (No relational data)
Customer Database Carrier Route Profiling
Database Carrier Route profiling identifies “where” your customers reside relative to your business location. This analysis provides you with a demographic profile of “who” your customer is and how they behave with Relevante Media’s demographic and lifestyles characteristic information.
Database Penetration Analysis & Trade Area Mapping
Database Carrier Route Penetration Analysis & Trade Area Mapping determines the primary geography of your business. It identifies your customer’s demographic characteristics & relative distance to your location. This analysis enables Relevante Media to provide you with mapping of the actual trade area of your business, relative to your customer database file. Relevante Media Trade Area Mapping defines traffic flow patterns, natural trade barriers & competitive intrusion into your primary geographic market area.