Why high-resolution images are important

Have you ever asked your designer to pull a logo or image from your or one of your affiliates’ websites, only to receive a blank stare? This is because your designer understands that the use of web images is not a good practice, and it will very well degrade the overall professionalism of your mail […]

Should you add brochures to your direct mail mix?

Your organization probably has some sort of brochure or collateral that you distribute to prospects who request it. The great thing about a corporate brochure is that it can perform many functions throughout your marketing. If it is designed in a mail-friendly manner, one might even consider using it as part of your direct mail […]

Design a smarter letter mailer

Sales letters are one of the most common forms of direct mail. One might be tempted to think that the design and layout of a sales letter is a pretty cut-and-dry project. However, before you set your typestyle to 12-point Times New Roman and call it a day, consider these proven tactics to get more […]

Are you mailing to the right people?

  When planning a direct mail campaign, most people arduously deliberate about copy, format, design, and mail schedule. While each of these points are very important to the overall success of the mailing, the most critical aspect of the mailing—your mailing list—is often given much less attention. Many people blindly use an in-house customer list […]

Are you harvesting the power of your existing customers?

As direct mail marketers, we often get so focused on obtaining new customers that we forget to nurture our existing customers. The fact is that existing customers are an incredibly profitable piece of your prospect base. Why nurture your existing customers? In a nutshell, the 80/20 rule should be reason enough to reconsider how you […]

Great marketing is never done

So many businesses only give their marketing serious thought when times are tough. This thinking is not sound because marketing takes time to take effect, and if you wait until you need instant results you will have waited too long. In order to grow a strong organization, you must create an ongoing marketing plan that […]

Marketing in a down economy provides an opportunity to come out on top

Studies show that those who advertise in a recession are more likely to increase sales in the future. In fact, marketing in a recession could be one of the best ways to grow your business long-term. When a recession hits, every business’ knee-jerk reaction is to cut their spending—and they usually hit the marketing budget […]

Number of cellphones exceeds U.S. population: CTIA trade group

There are now more wireless devices being used in the United States than there are people, and Americans have doubled the amount of Internet data traffic they generate on smartphones, according to the trade group CTIA. The number of mobile devices rose 9 percent in the first six months of 2011, to 327.6 million — […]

Mobile Shopping Up, Social Shopping Down: IBM Report Card

Mobile shopping rose while social media sales fell in the second quarter of 2012, providing an indication of where U.S. retailers may invest to capture the attention and loyalty of the digital consumer, says a new report from IBM. The company’s cloud-based analysis of the online retail sector reported that retailers experienced 15% growth in […]

A Balanced Approach to SEO

By now, we all get it: Search engine optimization is really, really important. Like those who refused to buy cell phones until they were the last one standing (standing somewhere alone, where no one could reach them), even the most reluctant of small business owners are now realizing they can’t just throw a website up […]

Skip to content