Sales letters are one of the most common forms of direct mail. One might be tempted to think that the design and layout of a sales letter is a pretty cut-and-dry project. However, before you set your typestyle to 12-point Times New Roman and call it a day, consider these proven tactics to get more […]
When planning a direct mail campaign, most people arduously deliberate about copy, format, design, and mail schedule. While each of these points are very important to the overall success of the mailing, the most critical aspect of the mailing—your mailing list—is often given much less attention. Many people blindly use an in-house customer list […]
As direct mail marketers, we often get so focused on obtaining new customers that we forget to nurture our existing customers. The fact is that existing customers are an incredibly profitable piece of your prospect base. Why nurture your existing customers? In a nutshell, the 80/20 rule should be reason enough to reconsider how you […]