A few years ago, you might have been really proud of your small business for being on the forefront of social media. Kudos to you if you were the first retailer in your community to have a Facebook page! Congratulations for figuring out Twitter before everyone else in your industry! But now what? With nearly […]
Is your small business “all in” with social media? New research shows incredible opportunity for small businesses. Keep reading to discover why social media is changing small business for the better. Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message. Swiftly Changing Landscape Social […]
It’s been said that multitasking makes you less productive, yet that hasn’t stopped the majority of U.S. smartphone users from juggling multiple devices. As many as 80% of people multitask on a mobile device while watching TV, finds a new study. Using a laptop in front of the TV is no new behavior, yet few […]
Google’s search results aren’t what they used to be. Need proof? Just look at its results page. No longer solely comprised of traditional, organic site matches, Google now lists local maps, images, videos and social cues as well — and it’s affecting more than just what you see. If you rely heavily on search engines […]
emarketer.com More satisfying shopping experience via tablet may be a reason why Increased tablet adoption could be the push that mobile commerce needs to get off the ground. Data from Ipsos indicates that tablet ownership leads to greater mobile purchasing, perhaps due to an improved shopping experience on the media-rich devices. According to Ipsos, tablet […]
More moms use Facebook, social networks than average internet users emarketer.com Have you Facebook-friended your mom yet? Even if you haven’t, you probably have more than a few connections on the social network with little ones of their own, using the site as a way to communicate, stay in touch with families and exchange information […]
OCTOBER 11, 2011 Yet marketers have concerns with the communities they’ve built on social sites Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011,Microsoft Advertising and Advertiser Perceptions surveyed social media marketers […]
eMarketer.com Facebook users have both positive and negative expectations when “liking” a brand Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans. However only 42% of US Facebook users think marketers should interpret a “like” in that way. ExactTarget, “Subscribers, Fans […]
Facebook CEO Mark Zuckerberg has unveiled the company’s much anticipated overhaul of profile pages, transforming the user profile into a virtual scrapbook that digs all the way into your past. At the company’s f8 developer conference in San Francisco, Zuckerberg laid out Facebook’s vision for the future of profiles. He described the history of the […]
Everyone knows that social media is the place to go for transparency in business. Customers, clients, and other businesses expect a level of openness from the brands and companies they follow on Facebook and Twitter. But there’s another type of transparency that many businesses overlook – being open with your social media manager. Social media […]